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Augmented Reality at CES 2017



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  • January 12, 2018 Create Date
  • January 12, 2018 Last Updated
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It continues to be the case that AR requires more firsthand experience and a greater understanding of its potential to hit the strong growth forecast for the market. This will happen in time, but shows like CES serve as one of the best ways to get thousands of users some hands-on time with the devices. While this is more important for the consumer market where budgets are stricter and compelling use cases are fewer (as of now), there are still plenty of benefits for enterprise customers to understand products and the landscape before diving into a purchase.

Companies demoing AR will showcase a variety of applications for this reason. Both dominant tech players and startup competitors will get as many users as possible to try their spin on AR at the show, whatever it may be. Microsoft’s HoloLens will be a star, as one of the most anticipated but also least publicly demoed products. Speaking of Microsoft, Intel is in the mix, as well, with the partnership between the companies resulting in the AR/VR hybrid device Project Alloy; alongside Alloy, Intel’s RealSense could use a strong showing as a promising consumer AR play. Google’s Tango is in a very similar situation to RealSense, and already received support from Qualcomm.

Although lesser-known than Microsoft, Intel, or Google, there will be several leading AR players looking to
showcase their advances and cement their competitive position relative to the giants. ODG has been preparing for a push into the consumer space on the back of their popular R-7 smart glasses. Vuzix outlined similar consumer plans, as well. Lumus, a leader in AR displays, goes into CES off of an impressive US$45 million round of funding.


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