Know the person
I learn each person’s strengths and ambitions, then place them where they can contribute, grow, and feel valued.
Leadership / Kirk Lewis II
How I Lead
Mentor. Communicate. Collaborate.
I set direction, align partners, and build teams that make complex work clear. I develop people, establish shared ownership, and hold the work to a high standard—so the team can deliver with confidence and consistency.
The Team
Creative Director
↔Producer
Assistant Creative Director
↔Copywriter
Designer I+ Research
Designer II+ Wireframing
Designer III+ Architecture
Designer IV+ UI
Designer V+ UX
Vertical: creative direction ↔ Collaboration
Lead through leaders
As the team grows, I develop leaders who know their people, uphold shared standards, and take ownership of the work.
My leadership practice
Listen and develop
Share experience, stay curious, and help people recognize their strengths.
Frame the work
Partner with my producer on intake, scope, key partners, and team structure.
Share ownership
Pair a primary designer with a backup so project context stays shared.
Resolve together
My producer and I resolve issues together and bring in others when needed. Escalations were rare.
Leadership development
Management training at Citi
Management classes alongside hands-on team leadership.
Nominated by Citi
Mid-Level Managers’ Symposium
The Executive Leadership Council (ELC)
At Citi / The “Buy, By, Bye” meeting
Shared understanding comes first.
After kickoff, we compare interpretations, sketch when useful, and return to partners with one consolidated set of clarification questions.
Buy. By. Bye.
- 01
Intake + kickoff
- 02
Align on meaning
- 03
IA + wireframes
- 04
Review + iteration
- 05
High-fidelity design
Bring in wireframing, business, and technical expertise where needed. High-fidelity design follows the agreed wireframes.
Mentorship in practice
I helped my team become inventors.
I brought an invention idea to the team and involved everyone in its development. The resulting patent was the team’s first corporate patent experience.
Make growth something people experience.
Care beyond the project.
I listen and help people see what makes them distinctive. For one person I hired, that also meant helping her on the path to citizenship.
The Dream Team.
The team earned that nickname through years of consistent delivery, handling partnership issues without routinely involving upper management.