Information Architecture

T The key to getting the right content and access points to users without losing them is designing a solid information architecture. The original video on demand folder structure contained more than 10 thousand folders and nested folders while the reconstruction organized assets into less than 100. These folders are not exactly exposed to the user however but rather the architecture is designed to reveal what the user is looking for as necessary.

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A creative director with a history of successfully bringing products to market and usage. An award-winning, patent-holding, innovative thinking, results-focused
creative with experience in leading teams to a wide range of internal and external product design experiences and systems design.

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